Meet the Archer Residences, 67 very fancy units coming to Beacon Hill in the near future. The Archer’s penthouse, which is currently the most expensive home for sale in the city at a whopping $18 million, is poised to be architectural marvel when it’s completed. Both levels of the home are connected by a floating wood-and-steel staircase enclosed by glass—and the shiny glass accents don’t stop there. Floor-to-ceiling sliding glass doors in the main living area open directly to a rooftop terrace, where there’s a Jacuzzi and an infinity-edge pool.
Welcome to Boston, tech wizard/financial planner/GE executive! Your new apartment has elegant fixtures, stainless appliances, underground parking, a fireplace, and a view of the harbor in a gleaming new building.
But that name, though.
All over Greater Boston, luxurious new living quarters are sprouting up like gleaming, modernist weeds. And a lot of them, for reasons that aren’t entirely clear, have names. Not names like the apartment building you may have grown up in — “23 Stanley Street” — but Names. The Eddy. VIA. TROY. The Kensington. Watermark. Alloy. The Allele.
Allele is, of course, Adele’s less talented younger sister (you may have heard her hit song: “Hello. It’s me . . . Allele”). No, that’s not right. Since most Americans are fluent in the chromosomal genetic science, we obviously know that an allele is (Googles frantically) a different version of a gene.
Somewhere along the way, we started naming our cats like people and our people like cats. “Meet my son, Plank, and my cat, Bruce.” Now we’re naming our apartment buildings like swanky hotels. Pretty soon hotels won’t even have names, just a picture of a buffalo that looks like a caveman drew it.
“It gives them a little panache,” said Mary Kelleher, a real estate agent with Gibson Sotheby’s International in Boston. “You can say to me ‘150 Dorchester Avenue,’ and you’re like ‘Where the hell is that?’ ”
And because the marketing of high-end apartments and condos sometimes hinges on a little panache, the names race is on.
“We’ve named quite a number of projects,” said Javier Cortes, partner and creative director of KORN Design, a brand strategy and design firm in Boston. “The process involves a fair amount of research — we try to honor the place and its history.”
Remember the “Mad Men” episode where Don Draper sells a slide projector with a speech so thoughtful and impassioned that it sent an ad executive scurrying away in tears? It’s sort of like that, but for high-rises. Cortes and his team whittle down a list of maybe a hundred names to about a dozen that they bring to their clients.
“You want to make sure the name is memorable, applicable, not too hard to pronounce,” Cortes said, and then you have to scan for “egregious meanings in other cultures” — the classic (and largely apocryphal) Chevy Nova problem, in which Spanish-speaking countries allegedly declined to buy a car named “doesn’t go.”
KORN named the Liberty Hotel — it seems obvious now, but when it was an abandoned, rat-infested jail next to the hospital, it didn’t scream “luxury hotel” or “liberty.” Alloy, at Assembly Row in Somerville, was so named because it represents the “fusion” of Boston and Somerville, Cortes said, and echoes the area’s industrial history.
The Eddy, he said, emerged from historical research and calls on three different ideas. Eddy, most simply, sounds a little like Eastie, the neighborhood where the building sits on the water. Robert Henry Eddy, an architect and civil engineer, worked on various early maps of East Boston in the 19th century. And “eddy” describes circular movement in water running counter to the main current.
“If you’re deciding where you’re going to live in Boston, choosing to live in Eastie is a little counter current,” Cortes said. “Here’s a building that’s on the water and runs counter current.”
“It’s OK if you don’t know it on face value. It sounds cool and it works,” Cortes said. “We work hard to make sure there’s very deep meaning.”
But they can’t all be this deep. Right?
Lars Unhjem, vice president of development in Boston for Mill Creek Residential, said Modera Medford earned its name because “Modera” is Mill Creek’s flagship brand nationally (the Medford part is self explanatory).
“No meaning,” Unhjem said in an e-mail, “just a word someone made up.”
“Some of it, honestly?” Kelleher confided, “we pull this stuff out of you-know-where.”
This all started happening in earnest during an earlier building boom, said Colleen Barry, chief executive officer of Gibson Sotheby’s International Realty.
“The units were getting scooped up. We weren’t really worried, per se, about whether they were going to sell,” Barry said. “What we were starting to think about was how do you distinguish one from another? The idea was to brand these so they each kind of had a different feeling.”
“It was the very early stages of a slightly different way of thinking about development,” Barry said.
As it happens, Kelleher credits Barry with naming The Allele.
The Allele’s name, Kelleher said, grew from a discussion about the building’s concept: All the best elements of loft living (high ceilings, open floor plans) without the drawbacks (sleeping in what is essentially the far corner of the kitchen; commune-level privacy).
“I think ‘allele’ is a biological term — the fusion of two elements,” Kelleher said. “I’m probably simplifying it. Maybe even bastardizing it.”
But not according to one of the world’s leading geneticists. Dr. Stephen Elledge is the Gregor Mendel Professor of Genetics at Brigham and Women’s Hospital and Harvard Medical School. He’s also a 2017 recipient of the Breakthrough Prize, which “recognizes paradigm-shifting discoveries in the life sciences, physics, and mathematics,” according to the Harvard Gazette. The board is a who’s who of tech billionaires, and the prize comes with $3 million.
In an e-mail that was surely a profound waste of his very valuable time, Dr. Elledge said collections of alleles account for differences between people — height, eye color, etc. Many of those differences aren’t inherently good or bad.
“I am ok with ‘Allele,’ ” Elledge wrote, emphasizing that the variation they’re referencing isn’t bad — just different. “In this case, I suspect they feel like their change is one for better.”
Advisors Living recently completed the sell out of 42 market-rate condominiums at the Mosaic on the Riverway. Closing prices averaged nearly $1,000 per square foot. Below is an excerpt from Curbed Boston’s coverage on the new development success:
In October 2015, sales at Mission Hill’s under-construction Mosaic on the Riverway residential complex got underway. Some 85 of the 10-story building’s 145 units were slated as condos, with 42 of them market-rate and the rest below-market-rate (the remaining 60 units are designated as affordable rentals).
All 85 Mosaic condos have traded and closings have started.
As of Oct. 5, 11 condos have closed at an average price of $928 per square foot, according to Bldup.com. That is a not-insignificant sum for the neighborhood, but not all that high by new-development standards in present-day Boston.
The Boston Planning & Development Agency (BPDA) just approved a new 5-story condo building at 545 East Third Street in South Boston. Designed by Souza Architects, the building will include 18 condominiums, a 22-car ground-floor parking garage and on-site gym.
Rendering of 545 East Third Street in South Boston
The $8.5 million project, developed by South Boston’s Cedarwood Development, is situated on the corner of East Third and K Street. 545 East Third Street is conveniently located just one block from Stop & Shop and two blocks from an MBTA bus stop with direct access to Downtown Boston.
545 East Third Street is also located a few blocks from local Southie restaurants including Paramount (longtime winner of Boston Magazine‘s Best Brunch), Tasty Burger and Boston Beer Garden.
Looking to buy or rent in South Boston?Email us today and one of our neighborhood experts will help you find the perfect home.
545 East Third Street is ideally located in the heart of South Boston
New renderings of the development One Charlestown have been released after being proposed to the Boston Planning and Development Agency.
The project will cost $1 billion and will transform what is currently a housing development into a mixed-use, mixed-income neighborhood.
The proposal includes 3,200 units and 13 blocks of apartment buildings that are waiting to be approved.
The development will be made up of a number of buildings with a mix of apartments and condos, ranging from six to 21-stories tall. Each building will have a tree-filled courtyard, retail shops throughout and single-story parking garages under each block.
The buildings’ designs have been carefully constructed by different architects to give them each a friendly and unique look.
Developments also include the addition of two new parks to the neighborhood.
Check back to find out more details about when One Charlestown will be constructed and any developments within the project.
Contact our advisors for more information or to learn more about all new developments throughout Boston.
488 Dot luxury condos in Southie are scheduled to open to residents this September, emphasizing even more how the neighborhood is drastically changing.
The 33-unit building is not quite a high-rise, but is much different than what was originally found in the area.
The standout features of this new development lie in the phenomenal views, luxury amenities and prime location.
The fourth floor penthouses come complete with private roof decks and all of the units have features to brag about. These include, in-ceiling speakers, soaking tubs, gas fireplaces, heated parking, a fitness center and it is pet friendly.
The location is ideal, right in the center of the evolving Southie neighborhood, within close walking distance to both Broadway and Andrew T stops and surrounded by plenty of dining and bar options.
Southie has undergone a huge transformation in the last decade and Dorchester Ave. is convenient and seeing a ton of new and redevelopment.
The 488 Dot luxury condos are spacious and open, each offering two bedrooms and two bathrooms.
Price for the units range from $650,000 to just over $1 million.
Trader Joe’s is opening its second grocery store in Boston next year in Allston.
If you’re lucky enough to live in the luxury Continuum apartment complex in Barry’s Corner then the store will be right at your doorstep, if not then at least it wont be too far away.
Although the exact opening date has yet to be revealed, the company has confirmed that this location will sell beer, wine and spirits, unlike the Boylston location.
The great location will bring the brand’s eclectic mix of products to this community.
Trader Joe’s last opened a new location in Back Bay in 2001, but they have 18 Massachusetts locations, including in Brookline and Cambridge. There are also plans to open a store in Somerville sometime next year.
Contact our advisors for more information about all of the new developments in Allston, or view the latest listings here.
You’re invited to the Northside Meadows exclusive pre-release VIP event. For 2 days only you can receive priority home selection in this beautiful community.
Northside Meadows exclusive pre-release is taking place on Friday September 16th and Saturday September 17th, where guests will be able to reserve their home before the first public open house on Sunday.
This beautiful luxury development is designated for residents 55 and older, set in a beautiful environment in Framingham.
There are 3 floor plans to choose from, each with a first floor master suite and superb finishes.
Contact us on 877.826.2681 for more information or visit us on the day at the on-site sales trailer to receive your priority home selection.